WAG: How a Loaded Label Found New Meaning
When the term WAG first exploded into public consciousness during the 2006 FIFA World Cup, it was anything but flattering. Short for “wives and girlfriends,” it was a catch-all the British press used to describe the glamorous partners of England’s footballers, often photographed poolside with champagne, dripping in designer brands, and splashed across the tabloids. The subtext was clear: these women existed on the sidelines, their value measured by their proximity to fame and their capacity for conspicuous luxury.
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